Audience Research

http://www.scottisharts.org.uk/resources/publications/research/pdf/Visual%20Arts%20Audiences%20in%20Scotland.pdf

http://webarchive.nationalarchives.gov.uk/20120215211132/research.mla.gov.uk/evidence/documents/audience%20knowledge%20digest.pdf

http://www.tate.org.uk/about/our-work/digital/digital-metrics/website-audience-segmentation

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